Rickroll
An apparently relevant link leads to a familiar music video.
Left Exit 12
A car swerves toward an off-ramp instead of following the sensible route ahead.
Classic formatSource guide
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This guide links to third-party examples. It does not include a downloadable copy or grant permission to reuse the original media.
What does this meme mean?
Label the road signs as two possible choices and the car as the decision-maker. The dramatic turn emphasizes an impulsive detour.
Where it comes from
The image is a composite based on Fredrik Sørlie's 2013 driving video, with highway signs added through editing. It became a label-based meme in late 2017, contrasting the main road and the chosen exit.
Sources reviewed 2026-10-03. Classic classification describes its history, not current platform popularity.
Make your own version
- Give the straight-ahead sign the sensible option.
- Give the off-ramp sign the distracting or tempting option and label the car.
- Keep each sign label short enough that both choices are legible in one phone frame.
Original caption starter
Me leaving a five-minute task for a three-hour side quest.
Written for this guide. Add your own footage, artwork or appropriately licensed audio.
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