Internet classics

Rickroll

An apparently relevant link leads to a familiar music video.

Classic formatSource guide
Rickroll editorial guide cover

This is an original guide cover. Explore the linked sources for the actual meme.

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What does this meme mean?

Make the destination the harmless surprise. Avoid misleading links in essential instructions or accessibility controls.

Where it comes from

Rick Astley’s song and video date to 1987. The link-prank format spread through online communities in 2007.

Sources reviewed 2026-10-02. Classic classification describes its history, not current platform popularity.

Make your own version

  1. Create a playful setup that makes an optional reveal or link feel worth opening.
  2. Make the destination the official music video or reveal your own dance reaction.
  3. Keep the prank away from essential navigation and give viewers a clear way back to the original task.

Original caption starter

The secret shortcut was a dance break all along.

Written for this guide. Add your own footage, artwork or appropriately licensed audio.

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Sources & examples